Book Details

Description

What's new in the 7th edition is what's new in marketing more on metrics, a rethinking by showing how concepts are linked with marketing planning.

Here's just a sample of change

Greater Focus on Marketing Metrics

Rethinking How Companies Are Approaching Advertising and Promotion

Linking Marketing Planning With Concepts

Marketing Executive Advisory Panel

And More

 Michael R Solomon PhD,Joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research.Greg W. Marshall, Ph.D, is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida.Elnora W. Stuart, Ph.D.,is Professor of Marketing at the University of South Carolina Upstate.