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Book Details

MARKETING IN THE 21ST CENTURY AND BEYOND : TIMELESS STRATEGIES FOR SUCCESS, CONDENSED EDITION


By KEILLOR, BRUCE D. (Author)
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Price : $48.00  $38.40
ISBN : 9781440828522  
Page : 265
Year of Publication : 2012    Edition : 1
Publisher : ABC-CLIO INC.
Subject : MARKETING



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Description :

Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.



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Content :

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