Content :
Preface
Acknowledgment
Section 1 Sustainability and Marketing
Chapter 1 Mindful Marketing: A Key Antecedent for Positive Marketing Outcomes
Chapter 2 Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation
Chapter 3 Premium Price for Environmentally Friendly Products in the Malaysian Market
Chapter 4 How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media
Chapter 5 Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing
Chapter 6 Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility
Chapter 7 Promoting Healthy Lifestyle for Sustainable Development
Chapter 8 Integrated Waste Management
Chapter 9 Sustainable Waste Management
Chapter 10 Creative Energy Alternatives: Cheap and Clean Future Energy for Turkey
Chapter 11 A Modern Approach to Sustainable Resource Management: Ecological Footprint
Chapter 12 How Can We Achieve Sustainability?: Lessons from Developed Countries
Chapter 13 Ethics in Management and Institutionalization of Ethics
Chapter 14 Corporate Social Responsibility and Ethics in Management in Light of Sustainable Development
Chapter 15 Integrating Ethics into Management: Why Is It Important?
Chapter 16 Environmental Management Accounting
Chapter 17 Disclosure for Sustainability: The Case of Integrated Reporting
Chapter 18 The Effect of Capital Structure on Profitability: An Empirical Analysis
Chapter 19 The Effect of Low Employee Turnover Ratio on Bank Profitability in Turkey
Chapter 20 The Rise of Credit Default Swaps and Its Implications on Financial Stability
Chapter 21 Financial Problems of the Small- and Medium-Sized Enterprises and Solution Suggestions
Chapter 22 Sales Force Appraisal System: Integration and Automation
Chapter 23 The Structural Effects of Quality Management Control Systems on Organizational Performance
Chapter 24 Explaining the Firm's De-Internationalization Process by Using Resource-Based View
Chapter 25 Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling
Chapter 26 The Importance of Information and Communication Technologies in Establishing Healthcare Services with a Universal Coverage
Chapter 27 Marketing Strategies for the Generation “C” Consumer Behavior: An Overview for the GSM Market in Turkey
Chapter 28 Relationship between Movie Industry and Marketing with Respect to Cultural Economy
Compilation of References
About the Contributors
Index
AARON CHATTERJI
