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Table of Contents Preface ............................................................................................................................ vi Section.I:.Introduction.to.Clustering Chapter .I Small.Business.Clustering. Across.Disciplines ............................................................. 1 Ann Hodgkinson, University of Wollongong, Australia Section.II:.Marketing Chapter .II Leveraging the Benefits of Business Clusters: A.Branding.and.Stakeholder .Management.Framework .......................................... 16 Bill Merrilees, Griffith University, Australia Dale Miller, Griffith University, Australia Carmel Herington, Griffith University, Australia Chapter . III Small . and . Medium . Enterprise . Clusters: . Marketing . and . Communication . Management ................................................................................................................. 29 Paola Falcone, University of Rome “La Sapienza,” Italy Chapter . IV Italian . Industrial . Districts: . Nature, . Structure, . and . Value . Creation ....................... 63 Paola Falcone, University of Rome “La Sapienza,” Italy Chapter . V Industry . Clusters . in . Peripheral . Regions: . A . Biotechnology . Case . Study ................. 99 Philip Rosson, Dalhousie University, Canada Carolan McLarney, Dalhousie University, Canada Section . III: . Management . and . Economics Chapter . VI Cluster . Development: . Issues, . Progress . and . Key . Success . Factors ......................... 127 Alev M. Efendioglu, University of San Francisco, USA Chapter . VII Regional Clusters: Classification and Overlap of Wine and Tourism . Microclusters ............................................................................................... 141 Pamela McRae-Williams, University of Ballarat, Australia Chapter . VIII From Networks to Clusters and Back Again: A Decade of Unsatisfied Policy . Aspiration . in . New . Zealand ............................................................................ 160 Martin Perry, Massey University, New Zealand Chapter . IX The . Analysis . of . Tourism . Cluster . Development . of . Istanbul: . A Longitudinal Study in Sultanahmet District (Old Town) ................................... 184 Aslihan Nasir, Bogazici University, Turkey Melih Bulu, International Competitiveness Research Institute (URAK), Turkey Hakki Eraslan, International Competitiveness Research Institute (URAK), Turkey Chapter . X Uppsala BIO – The Life Science Initiative: Experiences of and Reflections on Starting . a . Regional . Competitiveness . Initiative ....................................................... 198 Robin Teigland, Stockholm School of Economics, Sweden Daniel Hallencreutz, Uppsala University, Sweden Per Lundequist, Uppsala University, Sweden vii Section VI: Information Technology Chapter XI Clustering, Collaborative Networks and Collaborative Commerce in Small and Medium Enterprises ............................................................................... 224 Michelle Rowe, Edith Cowan University, Australia Janice Burn, Edith Cowan University, Australia Chapter XII The Role of Small Business Strategic Alliances in Small/Medium Enterprises (SMEs) ................................................................................................... 242 Robert MacGregor, University of Wollongong, Australia Lejla Vrazalic, University of Wollongong, Australia Chapter XIII E-Business Standardization in the Automotive Sector: Role and Situation of SMEs .......................................................................................................................... 281 Martina Gerst, The University of Edinburgh, UK Kai Jakobs, Aachen University, Germany Chapter XIV Conclusion ................................................................................................................. 303 Ann Hodgkinson, University of Wollongong, Australia Robert MacGregor, University of Wollongong, Australia Glossary ..................................................................................................................... 309 About the Authors ..................................................................................................... 322 Index .......................................................................................................................... 327

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