Essential Economics For Business

Essential Economics for Business

By JOHN SLOMAN (Author) , ELIZABETH JONES (Author)

ISBN 9781292304533

Pages 424

Year 2020

Edition 6

Publisher PEARSON PRENTICE HALL, USA

Subject BUSINESS

~~Rs 5758.80~~ Rs 4607.04

Description

Concise and accessible,this sixth edition focuses on the core economics you will need as a business student, or as a student studying a related discipline,such as management,in addition to key business-related topics, such as business organization and strategy.

Numerous case studies and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economics growth and the state of the economy to levels of business investment, interest rates, employment issues, the prices that firms charge and the profits they make, corporate social responsibility, the rise of online shopping and Brexit.

About Author(s)

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based.John is also Visiting Professor at the University of the West of England, Bristol.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Content

Preface

Publisher's acknowledgments

Part A INTRODUCTION

1 Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

2 The working of competitive markets

3 Demand and the consumer

4 Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

5 Pricing and output decisions in imperfectly competitive markets

6 Business growth and strategy

7 Multinational corporations and business strategy in a global economy

8 Labour and employment

9 Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

10 The economy and business activity

11 National macroeconomic policy

12 The global trading environment

13 The global financial environment

Websites appendix

Key ideas

Glossary

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