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Book Details

  New Book

Total Global Strategy


By GEORGE S. YIP (Author), G. TOMAS M. HULT, (Author)
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Price : $83.91  $67.13
ISBN : 9780136089834  
Page : 320
Year of Publication : 2011    Edition : 3
Publisher : PEARSON PRENTICE HALL, USA
Subject : BUSINESS



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Description :

Total Global Strategy 3e with a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative and very practical examples in the text and in the case vignettes.


George S.Yip a native of Asia, and a dual citizen of the United Kingdom and the United states,is professor of management at the china Europe International Business School in Shanghal in China.G. Tomas M. Hult a native of Sweden, and a dual citizen of sweden and the United States, is the Eli Broad Professor of Marketing and International Business and Director of the Eli Broad International Business Center(IBC) at Michigan States University, USA.

Content :

Preface

Acknowledgments

About the Authors

1 Understanding Global Strategy

2 Diagnosing Industry Globalization Potential

3 Building Global Market Participation

4 Designing Global Products and Services

5 Locating Global Activities

6 Creating Global Marketing

7 Making Global Competitive Moves

8 Building the Global Organization

9 Regional Strategy

10 Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus

11 Conducting a Global Strategy Analysis

Appendix

Bibliography

Company Index

Subject Index

Author Index

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