Book Details
Total Global Strategy
ISBN 9780136089834
Pages 320
Year 2011
Edition 3
Publisher PEARSON PRENTICE HALL, USA
Subject BUSINESS
Description
Total Global Strategy 3e with a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative and very practical examples in the text and in the case vignettes.
About Author(s)
George S.Yip a native of Asia, and a dual citizen of the United Kingdom and the United states,is professor of management at the china Europe International Business School in Shanghal in China.G. Tomas M. Hult a native of Sweden, and a dual citizen of sweden and the United States, is the Eli Broad Professor of Marketing and International Business and Director of the Eli Broad International Business Center(IBC) at Michigan States University, USA.
Content
Preface
Acknowledgments
About the Authors
1 Understanding Global Strategy
2 Diagnosing Industry Globalization Potential
3 Building Global Market Participation
4 Designing Global Products and Services
5 Locating Global Activities
6 Creating Global Marketing
7 Making Global Competitive Moves
8 Building the Global Organization
9 Regional Strategy
10 Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
11 Conducting a Global Strategy Analysis
Appendix
Bibliography
Company Index
Subject Index
Author Index
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