For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.

A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear,concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Features

Keeping it short, professional, and readable

Material Separated into Four Sections.

Section 1: Communication Strategy (Chapter 1). Effective managerial communication (written and oral) is based on an effective strategy, which is why Chapter 1 focuses on five strategic variables to conside

Section 2: Writing (Chapter 2, 3, 4, and Appendices).

Section 3: Speaking (Chapters 5, 6, and 7).

Section 4: Reference Material (Appendices).

OTHER POINTS OF DISTINCTION

Visual Images: A new section was added on the use of photographs and other visual images.
Citations: A new section has been included on research and documentation of sources.
TMOD: A mnemonic device for introducing slides—TMOD—is included in this edition:Transition,Message, title and OrientDiscuss

New to this Edition

• Communication strategy
• Storytelling
• Channel choice
• Internet research
• Writing in a digital environment
• Writing for small-screen readers
• Progression and linkage
• Overly informal tone
• Remembering your content
• Dealing with the backchannel
• Image-driven slides
• Deck presentations
• Relaxation techniques
  
• Authenticity

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

PART VI. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

PART VII. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

APPENDICES

 Appendix B: Writing Correctly: Grammar

Bibliography

Index