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Book Details

MANAGEMENT INFORMATION SYSTEMS : MANAGING THE DIGITAL FIRM, 14TH ED - GLOBAL ED


By LAUDON, KENNETH C. (Author), LAUDON, JANE P. (Author)
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Price : £52.99  £42.39
ISBN : 9781292094007  
Page : 672
Year of Publication : 2016    Edition : 14
Publisher : PEARSON PRENTICE HALL, USA
Subject : MANAGEMENT



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Description :

In its Fourteenth Edition, the book continues to define courses in Management Information Systems. Designed for undergraduate and postgraduate students of computer science postgraduate business school students, the text provides insight into how today’s businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well as their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses— capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems.


Kenneth C. Laudon, New York University. Jane P. Laudon, Azimuth Information Systems

Content :

Part One: Organizations, Management, and the Networked Enterprise 1. Information Systems in Global Business Today l 2. Global E-Business and Collaboration 3. Information Systems, Organizations, and Strategy l 4. Ethical and Social Issues in Information Systems Part Two: Information Technology Infrastructure 5. IT Infrastructure and Emerging Technologies 6. Foundations of Business Intelligence: Databases and Information Management 7. Telecommunications, the Internet, and Wireless Technology 8. Securing Information Systems Part Three: Key System Applications for the Digital Age 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 10. E-Commerce: Digital Markets, Digital Goods l 11. Managing Knowledge 12. Enhancing Decision Making Part Four: Building and Managing Systems 13. Building Information Systems l 14. Managing Projects 15. Managing Global Systems l Glossary l Indexes
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