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Book Details

ADVERTISING AND VIOLENCE : CONCEPTS AND PERSPECTIVES


By RIFON, NORA J. (Author, Editor), ROYNE, MARLA B. (Editor), CARLSON, LES (Editor)
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Price : $ 44.95  
ISBN : 9780765642691  
Dimension : 9.9 x 6.9 x 0.7 inch    Page : 318
Year of Publication : 2014    Edition : 1
Publisher : M.E. SHARPE, INC.
Subject : ADVERTISING




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Description :

Advertising and Violence�identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the�Journal of Advertising�and includes eight new chapters that expand the book�s coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

The book�s contents are presented in the following sections:

--Violence in Media Defined;
--Humor and Violence in Advertising;
--Sex and Violence in Advertising;
--Effects of Violence in Advertising;
--Special Concerns for Children;
--Public Service Campaigns;
--Regulatory Issues.



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