mediamatics mediamatics mediamatics



Book Details

ADVERTISING AND VIOLENCE: CONCEPTS AND PERSPECTIVES


By RIFON, NORA J. (Author, Editor), ROYNE, MARLA B. (Editor), CARLSON, LES (Editor)
mediamatics

Price : $ 44.95  
ISBN : 9780765642691  
Dimension : 9.9 x 6.9 x 0.7 inch    Page : 318
Year of Publication : 2014    Edition : 1
Publisher : M.E. SHARPE, INC.
Subject : ADVERTISING




mediamatics

mediamatics

mediamatics

mediamatics

Description :

Advertising and Violence�identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the�Journal of Advertising�and includes eight new chapters that expand the book�s coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

The book�s contents are presented in the following sections:

--Violence in Media Defined;
--Humor and Violence in Advertising;
--Sex and Violence in Advertising;
--Effects of Violence in Advertising;
--Special Concerns for Children;
--Public Service Campaigns;
--Regulatory Issues.



...

Related Books :
ADVERTISING & IMC: PRINCIPLES AND PRACTICE
By MITCHELL
mediamatics  Price:$  237.00
 
Crime and Criminal Justice in Israel : Assessing the Knowledge Base toward the Twenty-First Century
By Friedmann, Robert R.
Special Offer
mediamatics   Price:£ 25.00
Special Price:
£ 15.00
 
mediamatic
TERROR, RELIGION AND LIBERAL THOUGHT
By MILLER, RICHARD B.
mediamatics  Price:$  24.50
 
Strategic Management and Competitive Advantage: Concepts, 5TH ED - GLOBAL ED
By BARNEY, JAY B.
mediamatics  Price:£  59.99
 
mediamatic
PSYCHOLOGY : PERSPECTIVES AND CONNECTIONS, 3RD ED
By 
mediamatics  Price:$  47.95
 
METAPHYSICS OF PSYCHOPATHOLOGY
By ZACHAR, PETER
mediamatics  Price:$  40.00
 
mediamatic
INTRODUCTION TO JAVA PROGRAMMING, COMPREHENSIVE VERSION, GLOBAL ED
By LIANG, Y DANIEL
mediamatics  Price:£  58.81
 
COGNITIVE SCIENCE OF SCIENCE
By THAGARD, PAUL
mediamatics  Price:$  42.00
 
mediamatic
ISLAM THROUGH WESTERN EYES: From the Crusades to the War on Terrorism (Revised Ed.)
By LYONS, JONATHAN
mediamatics  Price:$  26.00
 
FINANCIAL MANAGEMETN : CONCEPTS & APPLICATIONS
By 
mediamatics  Price:$  162.47
 
mediamatic
No other Books by the same author

Popular Picks on the Month


REPORTING THE UNIVERSE
By DOCTOROW
 
mediamatics
Price : $22.95
ISBN : 9780674004610
Publisher : HARVARD UNIVERSITY PRESS
Subject :  CULTURE STUDIES

DNA: A GRAPHIC GUIDE TO THE MOLECULE THAT SHOOK THE WORLD
By ROSENFIELD, ISRAEL, ZIFF, EDWARD, LOON, BORIN VAN VAN
 
mediamatics
Price : $19.95
ISBN : 9780231142717
Publisher : COLUMBIA UNIVERSITY PRESS
Subject :  BIOLOGY
mediamatic

EMBEDDED LIBRARIANSHIP: What Every Academic Librarian Should Know
By DAUGHERTY, ALICE L., RUSSO, MICHAEL F.
 
mediamatics
Price : $65.00
ISBN : 9781610694131
Publisher : ABC-CLIO INC.
Subject :  MANAGEMENT

ADVERTISING AND VIOLENCE: CONCEPTS AND PERSPECTIVES
By RIFON, NORA J., ROYNE, MARLA B., CARLSON, LES
 
mediamatics
Price : $44.95
ISBN : 9780765642691
Publisher : M.E. SHARPE, INC.
Subject :  ADVERTISING
mediamatic

BALANCING ON A PLANET : THE FUTURE OF FOOD AND AGRICULTURE
By CLEVELAND, DAVID A.
 
mediamatics
Price : $34.95
ISBN : 9780520277427
Publisher : UNIVERSITY OF CALIFORNIA PRESS
Subject :  AGRICULTURE

DARWIN AND DESIGN: DOES EVOLUTION HAVE A PURPOSE? (HB)
By RUSE, MICHAEL
 
mediamatics
Price : $29.95
ISBN : 9780674010239
Publisher : HARVARD UNIVERSITY PRESS
Subject :  BIOLOGY
mediamatic

CROWDED AIRWAVES
By THIBODEAU
 
mediamatics
Price : £16.95
ISBN : 9780815784555
Publisher : BROOKINGS INSTITUTION PRESS
Subject :  ADVERTISING