Advertising and Violence�identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the�Journal of Advertising�and includes eight new chapters that expand the book�s coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

The book�s contents are presented in the following sections:

--Violence in Media Defined;
--Humor and Violence in Advertising;
--Sex and Violence in Advertising;
--Effects of Violence in Advertising;
--Special Concerns for Children;
--Public Service Campaigns;
--Regulatory Issues.