Book Details

Description

Using prescriptive analytics techniques, decision-makers can identify their best choices, optimize their approaches for handling new opportunities and risks, and update their decision options continually as new data arrives. Of all the forms of business analytics available, prescriptive analytics is most directly linked to successful decision-making. In Prescriptive Analytics: The Final Frontier for Evidence-Based Management and Optimal Decision Making, Dr. Dursun Delen illuminates the state-of-the-art in prescriptive analytics for both business professionals and students. Delen’s end-to-end, all-inclusive, holistic approach covers optimization, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning techniques, and more. Throughout, he promotes understanding by presenting numerous conceptual illustrations, example problems and solutions, and motivational case and success stories.

 Dursun Delen is a Regents Professor of Management Science,Director of Research for the center for Health System Innovation,and Spears and Patterson Endowed Chairs in Business Analytics at Spears School of Business at Oklahoma State University