Entrepreneurship : Successfully Launching New Ventures

Book Details

Entrepreneurship : Successfully launching new ventures

By BRUCE R. BARRINGER (Author) , R. DUANE IRELAND (Author)

ISBN 9781292255330

Pages 624

Year 2019

Edition 6

Publisher PEARSON GLOBAL EDITION

Subject BUSINESS

~~Rs 7078.80~~ Rs 5663.04

Description

'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

About Author(s)

Bruce R. Barringer R. Duane Ireland

Content

Perface

Part 1. Decision to Become an Enterpreneur

1. Introduction to Enterpreneirship

Part 2. Developing Successful Business ideas

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

Part 3. Moving from an idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength

9. Building a New-Venture Team

10.Getting Financing or Funding

Part 4. Managing and Growing an Entrepreneurial Firm

11.Unique Marking Issues

12.The Importance of Intellectual Property

13.Preparing for and Evaluating the Challenges of Growth

14.Strategies for Firm Growth

15.Franchising

Glossary

Name Index

Company Index

Subject Index

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