DEVELOPING STRATEGIC BUSINESS MODELS AND COMPETITIVE ADVANTAGE IN THE DIGITAL SECTOR : .

By (Author)

ISBN 9781466665132

Pages 0

Year 2015

Edition 1

Publisher IGI GLOBAL (IDEA GROUP)

Subject MANAGEMENT

~~Rs 17160.00~~ Rs 13728.00

Description

Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

Content

Table of Contents Foreword ................................................................................................................................................ ix Preface ................................................................................................................................................... xii Acknowledgment ................................................................................................................................. xxi Chapter 1 The.Historical.Development.of.the.Strategic.Management.Discipline ................................................... 1 INTRODUCTION .............................................................................................................................................................. 1 STRATEGY.AND.STRATEGIC.MANAGEMENT .......................................................................................................... 2 POSITIONING.OF.MANAGEMENT.STRATEGY.VS..OTHER.FIELDS.OF.MANAGEMENT.STUDIES.AND. ECONOMICS ................................................................................................................................................................. 5 STRATEGY.VS..MARKETING? .................................................................................................................................... 13 THE.MAIN.AUTHORS.OF.STRATEGIC.MANAGEMENT ......................................................................................... 17 FUTURE.RESEARCH.DIRECTIONS ............................................................................................................................ 19 CONCLUSION ................................................................................................................................................................. 19 Chapter 2 The.Basic.Principles.of.Competitive.Strategy:.External.and.Internal.Diagnosis .................................. 30 INTRODUCTION ............................................................................................................................................................ 30 A.GENERAL.OVERVIEW.OF.STRATEGIC.TOOLS.AND.KEY.CONCEPTS ........................................................... 31 THE.EXTERNAL.DIAGNOSIS.(ENVIRONMENTAL.ANALYSIS.AND.INDUSTRY.ANALYSIS):.THE. STRUCTURAL.ANALYSIS.OF.INDUSTRIES.AND.POSITIONING.WITHIN.INDUSTRIES .............................. 33 THE.INTERNAL.DIAGNOSIS ....................................................................................................................................... 38 THE.VALUE.CHAIN.APPROACH ................................................................................................................................. 41 FUTURE.RESEARCH.DIRECTIONS ............................................................................................................................ 49 CONCLUSION ................................................................................................................................................................. 49 Chapter 3 A.Framework.for.Corporate.Strategies.and.Modes.of.Development.in.a.Changing.Environment ....... 57 INTRODUCTION ............................................................................................................................................................ 57 CORPORATE.STRATEGY.CHALLENGES .................................................................................................................. 58 IMPLEMENTING.MODES.OF.GROWTH ..................................................................................................................... 65 THE.EVOLUTION.OF.STRATEGIC.ALIGNMENT.AND.ORGANIZATIONAL.PLANNING .................................. 70 FUTURE.RESEARCH.DIRECTIONS ............................................................................................................................ 74 CONCLUSION ................................................................................................................................................................. 75 Chapter 4 The.Different.Perspectives.on.International.Strategy ............................................................................ 85 INTRODUCTION ............................................................................................................................................................ 85 THE.SCOPE.OF.INTERNATIONAL.BUSINESS.(IB) ................................................................................................... 86 FROM.INTERNATIONALIZATION.TO.GLOBALIZATION:.THEORETICAL.INSIGHTS ...................................... 95 THE.EVOLUTION.OF.FDIs.IN.TELECOMMUNICATIONS.AND.BROADCASTING.SECTORS.IN.INDIA ....... 105 FUTURE.RESEARCH.DIRECTIONS .......................................................................................................................... 112 CONCLUSION ............................................................................................................................................................... 112 Chapter 5 From.Cooperation.to.Coopetition.and.Business.Ecosystems .............................................................. 124 INTRODUCTION .......................................................................................................................................................... 124 FROM.COOPERATION.TO.STRATEGIC.ALLIANCES ............................................................................................ 125 BUSINESS.ECOSYSTEMS.AND.THE.EMERGENCE.OF.COOPETITION .............................................................. 137 FUTURE.RESEARCH.DIRECTIONS .......................................................................................................................... 143 CONCLUSION ............................................................................................................................................................... 143 Chapter 6 A.Dynamic.Vision.of.Value.Chains:.From.Value.Chains.to.Business.Models.(BM) ......................... 156 INTRODUCTION .......................................................................................................................................................... 156 BUSINESS.MODELS.AS.CONCEPT ........................................................................................................................... 157 BUSINESS.MODELS.CONFIGURATIONS.AND.APPLICATIONS ......................................................................... 161 FROM.BUSINESS.MODELS.TO.STRATEGY.AND.INNOVATION ......................................................................... 167 FUTURE.RESEARCH.DIRECTIONS .......................................................................................................................... 174 CONCLUSION ............................................................................................................................................................... 174 Chapter 7 Disruptive.Technologies,.Innovation,.and.Competition.in.the.Digital.Economy ................................ 183 INTRODUCTION .......................................................................................................................................................... 183 EXPLORING.KEY.ISSUES.IN.INNOVATION ........................................................................................................... 184 TECHNOLOGY.BATTLES ........................................................................................................................................... 191 MAIN.CONTEXTUAL.FACTORS ............................................................................................................................... 198 FUTURE.RESEARCH.DIRECTIONS .......................................................................................................................... 202 CONCLUSION ............................................................................................................................................................... 202 Chapter 8 Applying.Concepts.and.Frameworks.in.the.Digital.Economy.in.a.Context.of.Convergence .............. 212 INTRODUCTION .......................................................................................................................................................... 212 ENTERTAINMENT.INDUSTRY.OVERVIEW ............................................................................................................ 213 CHANGES.IN.ICT.INDUSTRY:.A.CONVERGENT.ENVIRONMENT ..................................................................... 218 MAJOR.ENTERTAINMENT.GROUPS.AND.THEIR.CORPORATE.STRATEGIES ................................................ 223 FUTURE.RESEARCH.DIRECTIONS .......................................................................................................................... 234 CONCLUSION ............................................................................................................................................................... 235 Chapter 9 Key.Disruptions.in.the.Global.and.TV.Industry .................................................................................. 246 INTRODUCTION .......................................................................................................................................................... 246 THE.FILM.AND.TV.SECTOR:.MARKET.TRENDS.AND.DYNAMICS ................................................................... 247 CIRCUMSTANCES.AND.CAUSES.OF.CHANGE ...................................................................................................... 251 INDUSTRY.TRANSFORMATION ............................................................................................................................... 258 F

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