mediamatics mediamatics mediamatics



Book Details

CHINESE MEDICINE MEN : CONSUMER CULTURE IN CHINA AND SOUTHEAST ASIA


By   (Author)
mediamatics

Price : $48.00  $38.40
ISBN : 0-674-02161-4   
Page : 0
Year of Publication : 2006    Edition : 1
Publisher : HARVARD UNIVERSITY PRESS
Subject : HISTORY



mediamatics

mediamatics

mediamatics

mediamatics

Description :

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached. Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs’ dealings with Chinese and Japanese political and military leaders, particularly during the Sino–Japanese War of 1937–45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals—constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets—that their successors in contemporary China are currently seeking to attain.


Content :

List of Illustrations 1. Consumer Culture in Chinese History 2. Inventing Imperial Traditions and Building Olde Shoppes 3. Advertising Dreams 4. Capturing a National Market 5. Crossing Enemy Lines 6. Crossing National Borders 7. Agents of Consumer Culture Abbreviations Used in Notes Notes Archives Works Cited Index
Related Books :
CULTURE IN ACTION : FAMILY LIFE, EMOTION, AND MALE DOMINANCE IN BANARAS (HC)
By Derne, Steve
mediamatics   Price:£47.50
         £ 38.00
 
SHARING THE LIGHT : REPRESENTATIONS OF WOMEN AND VIRTUE IN EARLY CHINA
By RAPHALS, LISA
mediamatics   Price:£25.00
         £ 20.00
 
mediamatic
The Columbia Companion to Modern Chinese Literature
By KIRK A. DENTON
mediamatics   Price:$50.00
         $ 40.00
 
GENDER AND PARENTHOOD : BIOLOGICAL AND SOCIAL SCIENTIFIC PERSPECTIVES
By WILCOX, W. BRADFORD
mediamatics   Price:$38.00
         $ 30.40
 
mediamatic
CHINESE MILITARY POWER : INDEPENDENT TASK FORCE REPORT
By BROWN
mediamatics   Price:£11.00
         £ 8.80
 
ANARCHISM IN CHINESE POLITICAL CULTURE : Anarchism and Chinese Political Culture (Studies of the East Asian Institute)
By ZARROW, PETER G.
mediamatics   Price:$105.00
         $ 84.00
 
mediamatic
Books by the same Author :

REPORTING THE UNIVERSE
By DOCTOROW
mediamatics  
 
INNOVATION
By LESTER, RICHARD K.
mediamatics  
 
mediamatic
DENIAL OF AGING
By GILLICK, MURIEL R.
mediamatics  
 
AMERICA UNEQUAL
By Danziger, Sheldon H.
mediamatics  
 
mediamatic
PAY WITHOUT PERFORMANCE
By BEBCHUK, LUCIAN
mediamatics  
 
QUANTUM LEAPS
By BERNSTEIN, JEREMY
mediamatics  
 
mediamatic
ON BEING NONPROFIT
By FRUMKIN, PETER
mediamatics  
 
SEEING RED
By HUMPHREY, NICHOLAS
mediamatics  
 
mediamatic

Popular Picks on the Month


REPORTING THE UNIVERSE
By DOCTOROW
 
mediamatics
Price : $31.00  $24.80
ISBN : 9780674004610
Publisher : HARVARD UNIVERSITY PRESS
Subject :  CULTURE STUDIES

DNA : A GRAPHIC GUIDE TO THE MOLECULE THAT SHOOK THE WORLD
By ROSENFIELD, ISRAEL, ZIFF, EDWARD, LOON, BORIN VAN VAN
 
mediamatics
Price : $19.95  $15.96
ISBN : 9780231142717
Publisher : COLUMBIA UNIVERSITY PRESS
Subject :  BIOLOGY
mediamatic

CROWDED AIRWAVES : CAMPAIGN ADVERTISING IN ELECTRONICS
By THIBODEAU
 
mediamatics
Price : £16.95  £13.56
ISBN : 9780815784555
Publisher : BROOKINGS INSTITUTION PRESS
Subject :  ADVERTISING

ADVERTISING AND VIOLENCE : CONCEPTS AND PERSPECTIVES
By RIFON, NORA J., ROYNE, MARLA B., CARLSON, LES
 
mediamatics
Price : $44.95  $35.96
ISBN : 9780765642691
Publisher : M.E. SHARPE, INC.
Subject :  ADVERTISING
mediamatic

BALANCING ON A PLANET : THE FUTURE OF FOOD AND AGRICULTURE
By CLEVELAND, DAVID A.
 
mediamatics
Price : $34.95  $27.96
ISBN : 9780520277427
Publisher : UNIVERSITY OF CALIFORNIA PRESS
Subject :  AGRICULTURE

DARWIN AND DESIGN : DOES EVOLUTION HAVE A PURPOSE? (HB)
By RUSE, MICHAEL
 
mediamatics
Price : $29.95  $23.96
ISBN : 9780674010239
Publisher : HARVARD UNIVERSITY PRESS
Subject :  BIOLOGY
mediamatic